I confess that I had to look up "kicks". The Urban Dictionary says this about "kicks""
2. New Shoes that are ill.
Sam: Obviously you are obliviouse to the spectation of my newest shoes, in the hood they would call these "kicks".
Bob: That is correct my hip gangster from Harvard. "You are off the chain", so to speak.Those are the "tightest kicks i have ever seen". For shezzy My Neezy
So, I was surprised to see a number of people, in a queue, early on a Saturday morning, waiting to buy shoes. The importance of being first to buy shoes is lost on me. Have I become Hollywood UN-fashionable? I think not!
By the bye: in the definition above, "Shoes that are 'ill'. I'm guessing that is a parallelism, euphemism or synonym for "sick", still meaning "good".