Only in Hollywood - Part ?

I'm a native of the Mid-West. On arriving in Hollywood (not Beverly Hills, or North Hollywood, or West Hollywood) -but HOLLYWOOD- I slowly acclimated to the differences betwixt these two places: one of my birth and the other of my choosing. One of the main differences was the existence of what todays photo represents: self-promotion! Of the most shameless variety! The sign reads: A New Word (drt) is In Order? Seekith and u will be found. New Cubist Symbolism®